Does Being Less Selective Get You More Matches? We Checked 2,006 Users
Original SoulMatcher study of 2,006 users: liking a larger share of profiles brings more matches per 100 views, until the gain flattens at t…
Alexander Lawson
Alexander Lawson covers research, surveys, and market trends related to dating, relationships, marriage, and matchmaking. His work for SoulMatcher examines how demographic shifts, cultural changes, technology, and consumer behavior are reshaping the way people meet and form relationships.
He focuses on data-led reports and comparative analysis, including dating-market trends, marriage and divorce patterns, matchmaking services, and broader social changes affecting modern relationships.
Latest articles by Alexander Lawson
Does Your Zodiac Sign Predict Who You Match With? We Checked 70,759 First Likes
Does zodiac sign compatibility predict matches? Original data from 70,759 first likes: compatible pairs 2.91%, incompatible 2.97%, same sign…
The Economy of a Like: What 417,785 SoulMatcher Swipes Reveal About Matches and Conversations
Original data: like rates by gender, initiator conversion, a fixed-window survival table for silent likes, and attention concentration with…
Can You Guess Your Own Psychological Profile? We Checked 7,013 People
How well do you know yourself? We compared intuitive self-ratings against structured test results for 7,013 people. Only 13.8% got all three…
Divorce Rates by Predominant Religion: A Global Comparative Analysis
Compare divorce rates across major religions worldwide, which faiths see the highest and lowest rates, and the cultural factors behind the n…
Gender Role Inversion: Global Cultural Drivers from 1900 to Present
Explore the key cultural drivers behind Gender Role Inversion from 1900 to present and how they changed societal norms.
Societal Role Reversal: The Global Consequences of Shifting Gender Traits
Explore the societal role reversal and its consequences as gender traits shift in modern cultures. Discover the impacts today.
Gender Role Reversals and the Erosion of Traditional Masculinity in the West and Russia Since 1900
Explore gender role reversals and their impact on traditional masculinity in the West and Russia since 1900.
What do women want? The Evolution of the Female Hive: How Women’s Social Groups Shaped What They Want
Delve into the mystery of What do women want? Learn how social calibration influences female desires and choices.