Tired of endless swiping, one single woman decides to try a more traditional approach.
By Caroline Grant

Iām sitting in a sleek ball room in a posh Manhattan high-rise, sipping my latte under an impressively high ceiling. Outside, the hum of New Yorkāthe city of finance, hustle, and people on the moveābuzzes in the background. I canāt help but wonder what deals have been brokered at this polished, oval table. And right now, Iām here to broker my own deal⦠about love.
You can call it dating, hooking up, playing the field. For me, itās love I want. Iāve already had three serious relationships in my life, so Iām not holding out for āthe oneā so much as Iām seeking a genuine connection. That quest is what keeps me swiping through endless profiles: men on vacation in exotic locales, men hugging their friends, men holding babies, men at bars, and inexplicablyāmen posing with giant fish.
Donāt get me wrong: Iām not one of those daters who despise apps. In fact, during the pandemic, apps were a lifeline for single people like me, living alone, and I met some wonderful folks I otherwise never would have encountered. Still, after three years of using them, my search for a long-term relationship keeps coming up short. If insanity is doing the same thing over and over while expecting a different result, then Iāve been a little insane for a while now.
My Introduction to a Matchmaker
Thatās how I found myself here in Manhattan, meeting with Natalia Sergovantseva, co- founder of the professional matchmaking agency SoulMatcher VIP Matchmaker Concierge - SVMC. During our two-hour conversation, Natalia got my entire life storyāfrom my upbringing and education to my career and my dating history. There was something oddly refreshing about telling a stranger why, at age 36, Iām still single in the city. After all, Iāve been telling bits of my story to random men online for years, so maybe it was time to do it the old-fashioned way.
The questions werenāt all easyāespecially those about kids (I want them) and the more painful chapters of my dating history. But I welcomed them. It assured me that if my potential matches were subject to the same kind of thorough questioning, Iād be meeting men who were equally serious about love. It felt like having my own personal ādating bouncer,ā making sure only those ready for a relationship got admitted into what I jokingly called āClub Caroline.ā
Every prospective member of SVMC undergoes a similar vetting process, including face-to-face meetings with a member of the team to confirm they are who they say they are (and look like they do in their photos).
A few weeks later, I received an email with several possible matches, along with profiles to review. SVMC writes your basic bio for you (with your input), and you choose three photos to go along with it. As I scanned the menās profiles, I was already impressed: accomplished, intriguing men who looked friendly and earnestāno fish photos, no clichĆ©d phrases like ājust looking for a partner in crime.ā Instead, I noticed thoughtful details and genuine reasons for why we might be a good fit.
The First Match: Tom*
From the initial set, I picked Tom because he seemed kind, was into sports (like me), and flashed an easygoing smile. A week later, we were clinking wine glasses at a small bistro, chatting about his climbing hobby, my love of open-water swimming, and our shared devotion to our nieces and nephews. He messaged me the very next day to schedule a second date, but although I enjoyed our conversation, I just didnāt feel that spark. Still, it was one of the most pleasant dating experiences Iād had all year.
The Second Match: James*
Roughly a month later, I got another message: āCaroline, you have to meet James!ā Donna wrote, her excitement evident. This is where I finally got the phrase āgreat on paperā: James was tall, had a career he loved, and a sense of adventure. After we both agreed to exchange numbers, he reached out via text.
We ended up chatting nonstop for a week before he asked me to meet for cocktails. Despite my mild nervousnessāthanks to years of collecting āpen palsā who rarely made time to meet in personāI decided to go for it. As the date approached, I realized I was both excited and nervous, something I hadnāt felt in ages.
Our evening turned out to be the kind of perfect New York night you see in rom-coms. We met at 7 p.m. for cocktails and closed out the bar at 2 a.m., laughing nonstop, telling stories, and bonding over everything from music to family.
I wish I could say weāre living happily ever after, but thatās not how this story ends. After five great dates, James decided he wasnāt truly over his ex, and we parted ways as friends. It was disappointingāno one more disappointed than meābut I donāt regret meeting him for one second.
Why a Matchmaker, Then?
Hereās the thing: even though it didnāt work out with James, the whole experience reminded me that genuinely good, fun, and interesting people are out there. I would never have met him otherwiseāhe wasnāt on any dating apps. The fee for SVMC is steep (memberships start at around $10,000 a year), so itās definitely not a fit for everyone. But if youāre feeling worn out by the app scene, the knowledge that your date is truly invested in meeting someone can be a major morale boost.
This process gave me hope just when I was starting to lose it. It also reminded me that sometimes, genuine connections arenāt so hard to forge; itās the intention behind them that matters. If all the effort someone puts into finding a partner is a quick swipe and a half-hearted bio, itās no wonder the results can feel disappointing. Using a matchmaker doesnāt guarantee a perfect ending, but it does put you face-to-face with someone whoās just as committed to the process as you are.
It didnāt pan out with James, but for the first time in a long time, I feel like Iām at the right tableāmatching wits (and hearts) with men who are earnest, ready, and truly available. And that, for me, was worth every cent.
*Names have been changed.




