International Matchmaker Academy (IMA) – Launch Your Matchmaking Career

Globally Recognized Professional Matchmaker Certification
Whether you’re just starting your matchmaking journey or you’re an experienced Cupid, we have the perfect training course tailored for you.

Welcome to Matchmaker Academy

Hello, I’m Natalia Sergovantseva, and I founded the International Matchmaker Academy to share my passion and expertise with the next generation of professional matchmakers. I launched a matchmaking agency in London and co-founded SoulMatcher Premium Dating App. Driven by a desire to support aspiring matchmakers, I created the International Matchmaker Academy.
Today, our academy stands proudly as one of the world’s leading schools for new matchmakers, providing practical, affordable, and globally accessible training. Whether you’re just beginning or ready to elevate your career, our proven curriculum, extensive industry connections, and supportive global community will help you confidently step into this fulfilling and exciting profession.

Turn your passion for connecting people into a fulfilling, profitable career.

The International Matchmaker Academy is a beginner-friendly online certification program that gives you the skills, credibility, and tools to become a professional matchmaker. Train on your own schedule with self-paced modules and live mentorship, earn an internationally recognized certification, and get plugged into SoulMatcher’s global “Matcher” marketplace at special rates to start helping clients find love from day one. It’s an inspiring, inclusive, and flexible path – designed for newcomers with no prior experience – that combines modern relationship science with real-world business training. If you’re ready to change lives and build a thriving career in the $8.5+ billion dating industry, our Academy will set you up for success.

Why Become a Matchmaker?

Make a difference: Few careers are as rewarding as matchmaking – you have the opportunity to help people find real love and build lasting relationships. Every successful match means two lives changed for the better, thanks to you.

Flexible lifestyle: As a matchmaker, you can be your own boss and set your own hours, creating a work-life balance that fits around you. It’s hard work at times, but the freedom this industry provides is a game changer for those seeking a more flexible, lifestyle-driven career.

Unlimited potential: Grow your business as large as you envision – there’s no upper limit on your earning potential. You could start locally as a one-person operation or expand internationally and build a global brand. The choice is yours, and you control how far you go.

High demand: The matchmaking and dating services market is already a multi-billion dollar industry (worth around $8.5B globally in 2023) and is projected to reach nearly $13B within the next decade. Yet, there are only a few thousand professional matchmakers worldwide – meaning your skills will be sought-after in an industry poised for growth. In short, there’s never been a better time to launch your career in professional matchmaking.

What You’ll Learn

Comprehensive Training: Our online curriculum covers all facets of the art, science, and business of matchmaking. Through self-paced e-learning modules and live coaching by industry experts, you’ll gain a complete foundation to thrive as a professional matchmaker. The program requires no prior experience – we start from the ground up to turn you into a confident Certified Matchmaker.

• Matchmaking Fundamentals: Master the core skills of professional matchmaking – from conducting in-depth client consultations to assessing compatibility and coaching clients in dating and relationships. You’ll learn proven techniques to identify true compatibility beyond surface “chemistry,” helping clients focus on shared values and long-term potential matches.
• Business & Branding: Learn how to launch, manage, and grow your own matchmaking business. We guide you step-by-step to craft your business plan, develop your brand, market your services, and manage client relationships effectively. Whether you aim to operate solo or build an agency, you’ll know how to position yourself for success as an entrepreneur in this industry.
• Modern, Science-Backed Approach: Embrace a modern, tech-supported approach to matchmaking. Our curriculum integrates the latest research in psychology and relationship science, as well as training on using today’s digital tools to enhance your matchmaking process. You’ll learn how to leverage innovations like personality assessments and even AI-assisted matching algorithms to complement your intuition – ensuring your methods are cutting-edge и effective.
• Ethics & Professionalism: We uphold the highest ethical standards. You’ll train under a code of ethics recognized across the industry, learning best practices for client confidentiality, inclusivity, and professional integrity. By the end of the course, you’ll not only be skilled, but also a certified professional who adheres to globally recognized standards – giving clients confidence that they are in good hands.

Built for Your Success

Globally Recognized Certification: Earn a certificate that carries weight. Graduates receive an official Сертифицированная сваха designation and Seal of Excellence to display – credentials that build instant credibility and trust with clients and peers. Our program is aligned with international matchmaking standards, so you’re seen as a true professional worldwide, not just a hobbyist. (The Matchmaking Institute in New York, for example, was long the only school authorized to certify matchmakers – our academy builds on that legacy of quality and global recognition.)

Marketplace & Client Leads: We don’t just hand you a certificate and send you off – we actively help you start your business. Upon certification, you become a verified matchmaker on SoulMatcher’s Matcher™ Marketplace, a one-of-a-kind platform that serves as both your client pipeline and your matchmaking toolkit. You’ll gain access to an ever-expanding database of quality-vetted singles around the world, dramatically expanding the pool of matches you can offer your clients. Even more, our platform provides client referrals to jumpstart your roster – connecting you with people seeking matchmaking services through SoulMatcher. In short, you’ll have real clients and candidates at your fingertips from day one, and a full-featured CRM system integrated to manage all your matches and communications. This all-in-one setup means you can hit the ground running as a new matchmaker with both the tools и clientele to succeed.

Global Community & Network: When you join the International Matchmaker Academy, you’re joining a supportive community of like-minded professionals. Connect with an international network of certified matchmakers, coaches, and industry leaders who can mentor you, answer questions, and collaborate on tough matches. Building these relationships will enrich your career – you’ll have peers to share advice, refer clients or candidates, and celebrate successes together. (Many Academy graduates credit the contacts and confidence they gained through our network for helping them launch successful agencies and even win industry awards.) We believe in growing together, so you’ll never feel alone as you navigate your new profession.

Ongoing Support & Growth: Your development doesn’t stop at graduation. We provide extensive post-course support to continue boosting your success. You’ll have access to mentorship and resources as you establish your business – for example, join regular live Q&A calls with experts for 6 months after you graduate, so you can get advice while you set up your practice. We also host advanced workshops, webinars, and send you updates on the latest matchmaking trends, so you can keep your skills sharp and stay ahead of the curve. As part of SoulMatcher’s professional network, you may receive discounts to industry events or conferences and opportunities for further certifications down the line (e.g. relationship coaching specialties), allowing you to continuously expand your expertise. Our mission is to empower you for the long run – with the knowledge, community, and technology to thrive in helping people find love, now and throughout your matchmaking career.

Ready to inspire love stories and build a career you’ll love? The International Matchmaker Academy is your pathway to a meaningful profession. Whether you’re dreaming of starting your own matchmaking agency or adding matchmaking to your skillset, we provide the education, credibility, and ongoing support to make it happen. Join us and become part of a new generation of ethical, tech-savvy matchmakers making a difference worldwide. Your journey to a rewarding new career starts here!