12 Rules for Crafting the Perfect Dating App Profile

In the world of online dating, millions of people are connecting in ways that were once impossible. With over 300 million users globally, the potential to meet someone special has never been greater. Yet, for many, this promise feels like an illusion. The challenge of finding a compatible partner and creating the perfect dating app profile often leads to frustration, fatigue, and even a decline in mental well-being.

The challenge of online dating isn’t always about finding the right person—it’s often about how you present yourself. A poorly thought-out profile, with unappealing photos or vague descriptions, can push away potential matches who might have been ideal. Additionally, the majority of dating apps rely on algorithms that favor popular profiles, meaning a less compelling one could be overlooked entirely.

If you want to increase your chances of success, crafting a thoughtful and eye-catching profile is essential. These 12 tips from SoulMatcher will help you create a perfect dating app profile and foster more meaningful connections.

RULE 1: Smile Like You Mean It

A genuine smile is one of the best ways to make a great first impression. Research shows that a smile that makes your eyes squint slightly, known as a “Duchenne smile,” is the most appealing. It signals warmth and authenticity, making you look friendly and approachable.

A real smile can even make small imperfections seem less noticeable, so don’t worry about looking perfect. When taking photos, aim for a natural smile, not a forced or half-hearted one.

While a wide grin or laugh might seem fun, studies suggest that a relaxed smile is more inviting. For women, tilting your head slightly works best, while men should keep their head straight for a more attractive look.

In short, a genuine, warm smile is the key to standing out and making a strong connection.

Many people shy away from posting selfies on their dating profiles because of their mixed reputation, but they shouldn’t be so quick to dismiss them! A study by the dating app PlentyOfFish, which surveyed over 1,800 people between the ages of 18 and 50, found that 86% of users are more likely to message someone who includes a selfie. In fact, selfies can be seen as a sign of confidence and can contribute to creating the perfect dating app profile. That said, not all selfies have the same impact—mirror and bathroom selfies tend to be less popular.

While selfies are great, using only them isn’t the best approach. To make your profile more appealing, it’s a good idea to include a variety of photos. Doing so can increase interest by more than 35%. Adding a full-body shot is especially important, as its absence could turn off potential matches, particularly men.

RULE 3: Clear & Simple Is Better

The simpler and clearer your photo, the better. This was the finding of a study by Unravel Research, a Dutch neuromarketing firm.

The study examined how various elements of photos impact online dating success. Participants were shown 30 mock Tinder profiles and asked to swipe right on those they liked and left on those they didn’t. Upon analyzing the results, the researchers discovered that a person’s attractiveness was heavily influenced by the “cognitive load” of the image—essentially, how easily the photo could be processed based on its composition and contrast.

The most effective photos were the simplest: no distractions, no other people, and a strong contrast. Close-up shots of faces without sunglasses were most likely to attract positive attention.

RULE 4: Don’t Use Old Photos

Research shows that many people use outdated photos on their dating profiles. It’s common to see pictures from years or even decades ago, and some users even post childhood photos.

There are different reasons for this: some want to look more attractive or younger, while others think childhood photos make them seem cute. However, these old images can come across as strange or immature. In some cases, people just don’t want to bother taking new pictures.

No matter the reason, using old photos usually doesn’t help. When you meet someone in person, they might feel disappointed or think you’re being dishonest.

RULE 5: Do Not Show Your Exes

Badoo suggests that group photos tend to be off-putting for most users, regardless of gender. However, some experts argue that under certain circumstances, group photos can actually be beneficial—especially if you’re outgoing, enjoy socializing with friends, and want a partner who shares similar qualities. Including a carefully chosen group photo can help you create the perfect dating app profile by showcasing your social side.

In this case, opt for a photo featuring a few close friends of different genders, with no more than four people in the frame. Just be sure it’s not your main photo, as it might confuse potential matches about who you are. While group photos can be effective, pictures with ex-partners—whether their faces are visible or not—often don’t leave a good impression.

Additionally, avoid cropped images, as even if you’ve edited out a colleague, it could appear suspicious and discourage interest.

RULE 6: If You’re a Man, Keep Your Shirt On

The unspoken etiquette of dating apps for men: stay dressed in your photos. According to Tinder’s founder and former CEO, Sean Rad, users who break this rule are often seen as egocentric or narcissistic.

This observation is supported by a Wired magazine study. Analyzing 400 profiles on OkCupid, they found that the most popular male users were dressed in their photos.

T-shirts and button-down shirts were the most successful clothing choices, at 32% and 28%, respectively. Jackets and blazers attracted women 2–3 times less frequently. Only 7% of popular men wore tank tops, and just 6% went shirtless.

For women, there’s more leeway in terms of revealing attire. According to Badoo, 33% of men approve of photos of women in lingerie or bikinis. However, 20% still prefer women to remain dressed.

RULE 7: Pets = Profile Boost

If you have a pet, why not feature them in your dating photos? A survey by Zoosk, with over 7,000 users, found that pictures with pets can significantly increase your profile’s appeal.

For men, dog photos boost message rates by 19%, while women see a 21% increase with cat pictures. Psychologists say that photos with pets make people seem kinder, more compassionate, and caring—traits that are sure to grab attention!

RULE 8: Showcase What Makes You Unique

Include photos that reflect your interests, lifestyle, or passions. Whether you’re playing an instrument, cooking, hiking, or surfing, these glimpses into your life help you craft the perfect dating app profile and allow others to connect with you on a deeper level.

Research from OkCupid highlights that profiles featuring activity-based images tend to be more attractive, as they act as great conversation starters and offer insights into your character.

Moreover, sharing these types of photos can increase your chances of finding someone who resonates with your hobbies and values. A survey from PlentyOfFish found that 60% of users on dating apps are seeking partners with similar interests or beliefs.

RULE 9: Make Your Words Count

While eye-catching photos may grab attention, a well-thought-out description is key to leaving a lasting impression. Keep it concise and authentic—steer clear of clichés. Instead of simply listing traits like “honest, caring, fun,” share specific hobbies, experiences, or stories that truly reflect who you are.

For example, swap out “I love hiking” for “I hiked through the Rocky Mountains last summer, and it was an unforgettable adventure with breathtaking views.” This gives potential matches something meaningful to connect with.

Keep your tone positive and welcoming—avoid mentioning dislikes or criticizing the dating scene. Profiles that radiate optimism are much more inviting and likely to spark meaningful connections. According to a study by eHarmony, 75% of successful online daters say positive language increases their chances of finding a match.

RULE 10: Be Honest

Honesty is the foundation of any strong relationship. While embellishing or fabricating details in your profile may attract attention initially, it often leads to disappointment and mistrust down the road.

Research from the University of Pennsylvania found that 70% of online daters prefer profiles that showcase a balanced mix of strengths and weaknesses, rather than those that seem too perfect.

If you’re looking for a genuine connection, being authentic will naturally attract individuals who share your values and intentions.

RULE 11: Avoid Negative Language

Keeping things positive is key to attracting the right people. Negative language or complaints about previous relationships, dating apps, or life in general can send the wrong message. Studies show that profiles with negative language are 30% less likely to receive messages, as they can seem unapproachable and off-putting.

Instead, focus on what you’re looking forward to, the experiences you hope to share, and what excites you about meeting someone new. Research from Bumble found that 65% of users are drawn to profiles that highlight future aspirations over past grievances. Creating an atmosphere of optimism and openness makes your profile far more attractive, leading to more meaningful connections.

RULE 12: Show Your Sense of Humor

Humor is a powerful connection tool. According to a study by Match.com, 52% of people say they’re more likely to message someone with a sense of humor. Furthermore, a survey from Zoosk found that 38% of users consider humor one of the most important qualities they look for in a potential match. Light-hearted comments or playful lines in your profile can make you more approachable and relatable. Just remember to keep it respectful—humor that’s too edgy or sarcastic can sometimes backfire. Profiles with positive, witty humor receive 20% more interactions. A warm, funny touch will make your profile stand out in a positive way.

In conclusion, crafting a perfect dating app profile is about showcasing your authentic self in the best possible light. By focusing on genuine smiles, clear and engaging photos, and positive language, you’re more likely to attract meaningful connections with like-minded individuals.

Adding personal touches, such as showcasing your unique hobbies or sense of humor, can help spark interesting conversations and foster deeper connections. Remember, honesty and authenticity are key—people are looking for real, down-to-earth connections.

Follow these 12 tips to not only stand out but also set the foundation for a real and meaningful relationship through SoulMatcher.