...
Blog
Matchmaking Price Comparison by Region and Service Tier

Matchmaking Price Comparison by Region and Service Tier

Natalia Sergovantseva
by 
Natalia Sergovantseva, 
 Soulmatcher
22 minutes read
Matchmaker
26 June, 2025

The table below summarizes average matchmaking costs per introduction (arranged date) and per successful match (e.g. entering an exclusive relationship or engagement) across regions and service tiers. “Standard” refers to mainstream or basic matchmaking services, while “Elite” refers to high-end matchmaking (often bespoke or “VIP” services). Both agency and individual matchmakers are considered. All costs are in local currency or USD as noted, and ranges are approximate:

Matchmaking Price Comparison by Region and Service Tier

RegionStandard Tier (per intro)Standard Tier (per success)Elite Tier (per intro)Elite Tier (per success)
United States$1,000–$2,000 per date (some as low as a few hundred; e.g. $5,900 for 3 matches)None – standard packages are paid upfront; no success bonus$2,500–$10,000+ per date; some elite agencies charge $25K+ for 10 intros; extreme cases reach $100K+ per match$5K–$50K+ upon success; some charge a second fee equal to the initial retainer (e.g. $65K)
United Kingdom£100–£1,000 per date; basic packages around £1K–£5K for several introsNone – UK matchmakers typically do not charge a success fee; some charge modest honoraria (~£3,000)£2,000+ per intro; elite UK services run £15K–£50K; some six-figure retainers for global searchesRarely separate – elite services often charge flat fees; some success fees are negotiated
EU (Germany & France)€100–€300 per date via memberships around €1K–€2K (6–12 months of service)None – success fees are not typical in Europe€1,000–€2,000 per intro; packages typically range €3,500–€15,000/yearNone – elite EU matchmakers include full service in the upfront fee
Dubai (UAE)~$1K–$3K per intro (men usually pay; women often join free as potential matches)None – success is included in the flat fee or free entry for non-paying clients~$25K–$300K+ retainers for elite matchmakers; some charge $350K for a “successful match”None – elite matchmakers work until success is achieved; no separate success fee
IsraelAs low as $25/month via Jewish matchmaking platforms; professionals charge $3K–$5K/yearTraditional “shadchan” success gift upon engagement (~$100–$500); usually no formal fee$3K–$10K per intro; elite services range from $18K to $50K per packageNone – cultural success token may be customary, but not contractually required

Table: Matchmaking fees per introduction (date arranged) and per successful match, by region and service tier. Standard tiers represent basic or mid-level matchmaking services, and Elite tiers represent premium “VIP” matchmaking. Figures are approximate averages or typical ranges, drawn from current sources. Prices are quoted in local currencies (GBP, EUR) or USD as applicable. “Per successful match” refers to any additional fee due when a match leads to an exclusive partnership or engagement – many services do not use success fees, especially in Europe and mainstream packages.

Regional and Tier Analysis

United States: Broad Range from Pay-Per-Match to Luxury Retainers

In the US, matchmaking costs vary dramatically. Standard services (e.g. larger agencies like Tawkify or Three Day Rule) typically charge in the low-to-mid four figures for a bundle of introductions. For example, Three Day Rule offers a 3-match package for \$5,900 1 (about \$1.97K per introduction), or 6 matches for \

4

$9,500 (≈\$1.6K each). Some newer or more affordable matchmakers work on a pay-per-date model, charging a few hundred dollars per introduction – for instance, one Silicon Valley matchmaker charges \ $699 per arranged date (after a small initiation fee) as an inclusive, pay-as-you-go program. These standard- tier services usually do not impose any success fee; the upfront package price covers the introductions and any coaching or feedback process. If a client finds a partner, it’s seen as a delivered benefit of the service rather than an occasion for an extra charge.

At the elite end of the US market, prices climb into the tens or even hundreds of thousands. High-end agencies often use large retainers that cover a set number of matches. For example, Selective Search charges \$25K for a one-year contract with up to 10 introductions, and has premium packages reaching six and even seven figures (reports of \$250K or even \$1M for expansive global searches) 2 . Similarly, Kelleher International’s fees start around \$30K for a local search and range up to \$300K+ for international VIP clients 22 . In these cases, the per-introduction cost can be several thousand dollars – but clients are paying for the extensive vetting, nationwide/worldwide search, and personalized service that comes with an elite matchmaker. The value proposition at this tier includes features like dedicated headhunters, image consulting, and access to an exclusive network of singles.

A distinguishing feature of many US elite matchmakers is the success fee or “finder’s fee.” While mid-level services don’t usually charge for success, top matchmakers often tie part of their compensation to the outcome. This can be structured as a bonus due upon engagement or a relationship of a certain duration. For example, Agape Match in New York adds a \$5,000 fee if the client enters a long-term relationship (on top of a package around \$30K) 3 . Another boutique matchmaker, Steve Fox in Florida, builds in tiered bonuses – if a client dates a match for over 6 months, it’s considered an engagement with about \$7,500 due in success fees 23 . The most elite operators, such as Janis Spindel’s Serious Matchmaking, require success fees that can equal the initial retainer: Janis’s contracts have a signing fee (starting around \$65K) and an equal amount due upon success (engagement or 12-month exclusive relationship) 4 . This effectively doubles the cost if the matchmaker delivers a partner. The rationale is to align incentives – the matchmaker is rewarded for a fruitful match – and it underscores how much emphasis elite U.S. matchmakers place on achieving marriage-bound matches.

Agencies vs. individuals: In the US, both agencies and individual star matchmakers operate. Agencies like Tawkify, It’s Just Lunch, or Three Day Rule have tiered packages and teams of matchmakers; their pricing is relatively standardized (often no success fee, just package rates). Individual matchmakers vary – some solo practitioners offer lower-cost, flexible services (often focusing on a local area or a niche clientele, charging per introduction or monthly fees), whereas others cultivate a luxury brand and charge even more than big agencies. For instance, Millionaire’s Club (run by Patti Stanger) and Janis Spindel’s firm are personal brands commanding premium prices (Patti Stanger’s top package is around \$285K for a year of her personal matchmaking 24 ). Overall, the US market spans from accessible matchmaking (around \$1–5K total) to ultra-exclusive contracts in the high five or six figures, with the presence of success fees being a key differentiator at the top end.

United Kingdom: Membership Models with Clear Tiers

The UK matchmaking market often uses a membership model, where clients pay for a set term of service (e.g. 6 or 12 months) that includes a certain number of introductions. Standard tier UK agencies – sometimes called introduction services – might charge on the order of £1,000–£3,000 for basic memberships, which typically guarantee a minimum number of introductions (for example, one introduction per month over a half-year, or a handful of matches total). At these price points, the per-date cost is a few hundred pounds. Some entry-level packages start under £1,000; according to the Dating Agency Association, reputable UK agencies offer tailored service from ~£995 upwards. These standard packages focus on local matches and basic screening. There is generally no success fee in such packages – UK agencies usually charge for their time and effort, not a contingency on the client getting into a relationship.

Mid-range and high-end UK services increase in price and service level. It’s common to see packages in the £5,000–£15,000 range for more personalized attention. For example, one London firm’s Classic annual membership is ~£10K+VAT, including a dedicated matchmaker and a set number of introductions

These higher tiers often add perks like dating coaching, professional photoshoots, and sometimes collaboration with other elite agencies. The introductions are typically more selective and drawn from a wider or more exclusive pool. The value proposition here is a combination of efficiency (matchmaker does the legwork) and quality (matches are hand-picked and pre-vetted for compatibility and background).

At the elite level, UK matchmaking can rival U.S. pricing, though ultra-elite six-figure fees are slightly less common. Elite British agencies (such as Berkeley International or ultra-exclusive boutiques in London’s Mayfair) may charge £15,000 and up to £50,000 for extensive, concierge-style matchmaking 8 . These packages often come with unlimited introductions within the contract period and may even involve international searches and “headhunting” of potential matches who aren’t in the regular database. For instance, Berkeley International (an elite global agency with a UK base) lists its UK membership at about £12,000 + VAT, a Europe-wide membership at ~€15,000, and a global search at ~£35,000. Such memberships are for one year and include unlimited matches (and the ability to put the search on hold)

Elite clients often get the agency head or senior matchmaker personally working on their case, and services can be very bespoke – one high-end London matchmaker notes that her “elite” clients may even get 24/7 access to the matchmaker, coaching, and international scouting as part of a £50K+ package

Regarding success fees in the UK, the norm is that the upfront fee covers the service. Most British agencies do not attach an additional success payment. One reason is cultural and industry practice – UK introduction agencies historically charge membership dues and sometimes small renewal fees. However, there are some exceptions, particularly among individual matchmakers who might serve specific communities. For example, Neelu Matchmaking in London offers an “Executive” package for £2,000 upfront and specifies a £3,000 success fee if a match leads to marriage (total £5,000). This model – retainer plus a success fee – is more reminiscent of U.S. practices, but Neelu’s is a relatively modest fee targeted at professionals under a certain income level. Her higher-tier Signature package is £5,000 upfront and has a success fee determined by the client’s requirements (likely significantly higher, but negotiated privately). Such arrangements show that individual UK matchmakers may adopt success fees for incentive alignment, though big agencies generally do not.

Agencies vs. individuals: The UK has both long-standing agencies (often members of the Association of British Introduction Agencies) and independent “celebrity” matchmakers. Agencies tend to offer structured tiers (as described) and emphasize their large member databases and networks (e.g. Bowes-Lyon Partnership cites having one of the largest pools of eligible singles in the UK). Individual matchmakers in the UK, on the other hand, might operate in niche markets (for example, high-society matchmaking, or services for specific religious/ethnic groups) and their pricing can either be lower (if targeting young professionals, etc.) or extremely high (if targeting ultra-wealthy clients with bespoke searches). The value proposition for elite UK services often highlights discretion and a high success rate – one top London agency reports that over 70% of its members enter a long-term relationship within their one-year membership. This high success claim is used to justify the substantial fees as a worthwhile investment in one’s personal life.

European Union (Germany & France): Moderate Fees and Revival of Agencies

In continental Europe, matchmaking has historically been more modestly priced than in the US/UK, and there’s been a recent revival of interest in such services as an alternative to dating apps. Standard matchmaking in major EU countries like France and Germany often involves membership fees in the low thousands of euros. For example, a regional French agency (Valérie Périnel’s service in Rhône-Alpes) charges about €1,420 for six months or €1,980 for one year of matchmaking. These memberships include ongoing introductions (her agency has a few hundred members and aims to provide matches regularly). Another example, Fidelio in Dijon, offers a €990 six-month plan or €1,500 for a year. At those price points, clients might get several introductions; effectively, each date arranged is only a few hundred euros of cost. This is considerably lower per-introduction cost than typical Anglo-American services. The approach in these standard EU agencies is often about accessibility and personal touch – they may offer sliding scale fees or discounts for younger clients, reflecting an inclusive approach to help more people find partners. Success fees are virtually unheard of in these contexts; once you’ve paid your membership, the matchmaking effort is undertaken with the expectation that a good match will keep you as a happy reference, rather than trigger an extra payment.

Moving to elite European matchmaking, we do see higher fees but still generally below the most extreme U.S. levels. One prominent high-end agency is Elite Connexion in Paris, which caters to executives and VIPs. It charges between €3,500 and €11,900 for its tailored matchmaking packages. This service emphasizes confidentiality (profiles shared without photos until later) and offers add-ons like image consulting and even couples therapy to help matches succeed. The clientele is largely CEOs, professionals, and public figures, and the pricing reflects a more intensive service, but still tops out around €12K for a year of unlimited introductions. Similarly, Macbeth Matchmaking, an international agency active across Europe (including Germany, France, etc.), has packages reportedly ranging from roughly €3,900 up to €15,000 15 for 3, 6, or 12 months of service. This would be considered the upper mid-range to high-end for Europe. Another elite example is Berkeley International’s European membership at about €15,000 for a year of elite introductions across EU countries.

In terms of pricing structure, European services often focus on duration-based contracts (6 or 12 months) rather than a guaranteed number of matches. However, they may give an estimate of introductions. For instance, some agencies might guarantee a minimum number of introductions or allow “breaks” to pause the membership if you want to see where a particular match goes. The concept of a success fee is not common in Europe. Clients generally pay for the effort and time of the matchmaker, and culturally there isn’t a tradition of tipping or bonuses upon engagement in the secular matchmaking scene. The value proposition that European matchmakers emphasize tends to be quality over quantity – introducing matches who are genuinely compatible in values and lifestyle. Given the lower price points, however, elite European agencies may not include as many frills (e.g. they might focus on matchmaking itself, whereas a \$100K American service might bundle in extensive coaching, image consulting, etc. as part of the package). There is also a trend of smaller boutique agencies in Europe catering to specific regions or demographics, keeping prices reasonable. The French press has noted that people are returning to matchmaking because they’re “tired of scams, false profiles, and married people on dating sites”, implying that agencies highlight their vetting and authenticity as key value points.

Germany shares a similar landscape. Many German-speaking clients use international agencies (like Macbeth or Berkeley) or local ones that might charge a few thousand euros. For instance, Berkeley International’s presence in Germany (and other EU countries) would offer its services at that ~€15K mark for an elite membership. We also see matchmaking coupled with dating coaching (some matchmakers in Germany double as coaches and charge for packages that include both). Overall, EU matchmaking fees are relatively standardized and transparent, and the market has both international players and local firms. The major difference from the U.S./UK model is less prevalence of pay-per-match (most EU services are membership-based, not “\$X per date”) and very rare success fees or gender-based fee disparity – many European agencies charge men and women equally for membership, rather than relying on one gender paying (though there are exceptions).

Dubai (UAE): Premium Services for a Niche Elite Market

Dubai’s matchmaking scene is unique due to the city’s affluent, international population and cultural context. There isn’t a large spectrum of “standard” local matchmaking services in the way one might find dating agencies in London or New York. Instead, matchmaking in Dubai skews heavily toward the high- end, often handled by either global elite agencies extending their services to the Gulf or by a few notable individual matchmakers branding themselves for ultra-wealthy clientele.

For standard-tier seekers in Dubai, options include using global networks: some international agencies (e.g. Cinqe, or other luxury matchmaking firms from the US/Europe) offer matchmaking for Dubai-based clients. Their fees tend to be comparable to their home markets – for example, an agency might charge on the order of \$5K–\$15K for a package that includes a dedicated search in the UAE. Additionally, many agencies operate a free database model for women: women in Dubai can often join matchmaking databases at no cost (simply to be considered as matches), while men as paying clients bankroll the service. This model is mentioned in general matchmaking context: men’s annual memberships can range from \$25K up to \$500K in elite services, whereas women may pay nothing to be on file. This dynamic is particularly relevant in locales like Dubai, where there is a high ratio of successful single men looking for partners. Therefore, a woman might get introduced to a wealthy client at no cost, while that man might effectively be paying thousands of dollars for that introduction as part of his hefty fee. Local “introduction” services in Dubai (if any exist beyond informal networks) are not well-publicized, and many people rely on either family/communities or these international matchmakers.

The spotlight in Dubai is really on the elite matchmaking segment. Dubai has been dubbed a hub for “billionaire matchmaking,” epitomized by matchmakers like Christiana Maxion, who markets herself as “Dubai’s Billionaire Matchmaker.” Maxion’s clients – ultrahigh-net-worth men – reportedly pay up to \ $350,000 for her matchmaking services. In her model, that fee is a comprehensive retainer to find the right partner; she maintains a large database of women (40,000+ profiles) and provides highly personalized matching. Such a fee likely covers a significant time period and unlimited introductions until the client is in a satisfying match. Another example: the website of a Dubai matchmaking service notes current retainer fees ranging from \$25,000 to \$350,000 for VIP matchmaking, with “unlimited matchmaking opportunities” until success. These figures place Dubai’s elite services among the most expensive in the world, on par with top U.S. matchmakers. It reflects the strong demand in the region for discreet, high-caliber matchmaking for wealthy expats and locals, and the willingness to pay a premium for privacy and efficiency in finding a life partner.

Pricing structure in Dubai’s elite tier is typically a flat retainer without a success fee. Clients are investing a huge sum upfront with the expectation that the matchmaker will stick with them until a successful match is achieved. There isn’t usually a second “success payment” (in part because the initial fees are so high, and also possibly due to different business norms). Instead, some matchmakers might structure the payment in milestones (e.g. half up front, half upon completion of a certain number of introductions or at the 6-month mark), but this is more like a payment plan than a bonus-for-success. The value proposition here is extremely high-touch service: clients get confidentiality, access to an exclusive network of matches (often across international lines; many high-end matchmakers will scout globally for someone willing to move to Dubai or already in Dubai’s elite circles), and lots of personal coaching. For example, Christiana Maxion provides advice to her clients on how to improve their dating approach and even encourages them to broaden their preferences to succeed.

One notable aspect in the Gulf region is that cultural and religious considerations play a role. Matchmakers must navigate privacy and expectations carefully. Some services in the UAE might also have female matchmakers for female clients in a more culturally traditional model, but those tend to be private and not advertised with set prices. The mainstream visible market, however, is oriented toward cosmopolitan singles. In summary, Dubai’s matchmaking costs start high and go higher – there’s not much of a middle- class matchmaking market. It’s either casual/communal matching (friends, family, or basic online dating) at negligible cost, or professional matchmaking used mostly by the wealthy, costing tens to hundreds of thousands of dollars. The region’s wealth and the premium on discretion have shaped this pricing, making it stand out compared to other regions.

Israel: Low-Cost Traditions and Niche Premium Services

Israel’s matchmaking culture is influenced by both traditional practices and modern professional services. On the traditional side, the concept of the “shadchan” (matchmaker) remains, especially in religious communities. These community matchmakers often do not charge standard fees like a business; instead, it’s customary that when a match leads to marriage, both families will give the matchmaker a token of appreciation–often a few hundred dollars or a pre-agreed sum as a “shadchanus fee”. This is seenasa gesture of gratitude (and even has religious significance, as facilitating a marriage is considered a great mitzvah). Outside the Orthodox community, many Israelis still hesitate to pay large sums for matchmaking, which was noted by a Jerusalem-based matchmaker who found that local Israelis “don’t want to pay and have no patience” for lengthy matchmaking processes. Because of this, she (Sara Malamud) shifted her focus to overseas Jewish clients who are more open to paying for such services.

In the standard matchmaking market in Israel, one finds that online matchmaking platforms with a human touch have sprung up. For example, SawYouAtSinai is an online Jewish matchmaking site where singles create a profile and volunteer matchmakers suggest matches; the cost is extremely low – on the order of \$25 for one month or about \$65 for six months membership. This is comparable to regular dating site fees and is deliberately kept low to encourage participation; the matchmakers are volunteers or receive only small stipends. Similarly, the Secret Tel Aviv Dating initiative allows people in Tel Aviv to sign up for matchmaking with minimal or no fees (they operate free membership and then have premium options, but even those are modest). The result is that for many young professionals in Israel, matchmaking can essentially be free or very cheap, if they tap into these community-based or crowdsourced networks.

However, there are also professional matchmakers in Israel (or serving Israel) who charge more conventional fees. These are often aimed at specific sectors – for instance, English-speaking immigrants, affluent singles, or those looking for Jewish matches globally. Sara Malamud’s World of Singles charges “several thousand dollars a year” for her service (which includes coaching). That might be roughly \$3K– \$5K annually for a personalized matchmaking experience, which is quite reasonable compared to U.S./ European rates. Another notable figure is Aleeza Ben Shalom, an American matchmaker who moved to Israel and gained fame on the Netflix show Jewish Matchmaking. Aleeza’s services are on the higher end: her packages range from about \$18,000 up to over \$50,000 21 . This pricing reflects that she often works with international clients and complex cases – for example, diaspora Jews or wealthy individuals seeking a match with certain religious standards. In essence, Aleeza operates more like an elite global matchmaker (and her fees are indeed comparable to high-end U.S. services, which makes her an outlier in the Israeli context).

Between those extremes, one can find boutique matchmakers in Israel who charge intermediate fees, perhaps on the order of a few hundred shekels to meet and a few thousand shekels (or low thousands of dollars) for a series of introductions. Some may also follow a hybrid model: a smaller upfront fee and a success fee if engagement or marriage happens. This mirrors the cultural norm of the success gift but translates it into a preset fee. For example, there are matchmakers serving specific communities (like the Anglo community in Israel) who might take, hypothetically, ₪1,000–₪2,000 (~\$300–\$600) upfront for taking you on as a client and then expect, say, ₪5,000–₪10,000 (a few thousand USD) if you get engaged through their match. Actual numbers vary, and such arrangements are often private.

Overall, matchmaking in Israel has two faces: low-cost, socially driven matchmaking (either through websites, community volunteers, or informal networks) which keeps per-date costs minimal; and premium personalized matchmaking for those willing to invest, which is usually sought by older professionals, divorcees, or marriage-minded individuals often in the international Jewish circuit. Even the premium services in Israel (aside from exceptional cases like Aleeza) are generally cheaper than U.S. counterparts, likely because the market would not sustain very high fees domestically. Also, Israeli clientele might expect a degree of success-based consideration – the culture around shadchanut implies that paying everything upfront without guarantee is less palatable, so matchmakers keep fees reasonable and rely on reputation. Notably, many Israeli matchmakers work closely with clients on coaching and fostering relationship skills (as mentioned in the case of Sara, who provides a lot of personal coaching). The value proposition they offer is often guidance and moral support through the dating process in addition to simply arranging dates, which clients find valuable especially if they have had difficulties finding the right match on their own.

In summary, Israel’s region-specific difference is the presence of very low-cost matchmaking channels alongside the professional services. The gap between “free or nominal fee” matchmaking and “five-figure elite” matchmaking is quite wide. This means individuals have to choose between essentially two extremes – but it also means that any given “price per match” in Israel can either be almost zero (if using communal matchmakers) or as high as a few thousand dollars if using a top private matchmaker. This bifurcation is a notable contrast to other regions where a middle market of \$3K–\$10K packages is more common.

What do you think?